Expertise
• Research & Diagnostics
• Brand Identity
• Copywriting
• UX / UI Design
• Website Development
• Brand Messaging
• Photography
• Marketing Strategy
When lockdowns hit Victoria, Ballarat Landscape Supplies realised the need to respond to what customers were now looking for - a safe and convenient buying experience. They turned to Brandstormer to develop a new website with an online store, and to implement a Marketing Strategy to attract a whole range of ready to buy new customers.
Strategic research was conducted to identify what people looked for in landscape supply businesses. We identified 'Professional & Friendly Service', 'Huge Product Range' and 'Fast Delivery Service' at the top of the list of factors that delighted customers.
Key messaging lifted from research, easy navigation and an online store with a simple checkout process were the key factors to an effective website. Customers were able to find what they were looking for fast and buy with confidence. Impressive photography and a clean design reflected the quality of in-store operations and gave the buyer confidence.
A Google Ads Marketing Strategy was implemented with a clear goal to attract key target audiences to the website from locations within close proximity to the store.
Google Ads also allowed us to measure Ad spend, conversions (online store transactions, calls to business) and cost-per-conversion. We could determine and report back to the customer the all important overall ROAS (Return on Ad Spend).
With a clear and easy to navigate website and marketing strategy aimed at ready to buy customers, Ballarat Landscape Supplies was able to tap into a surging market of new customers who couldn't travel and had time for their DIY backyard projects.
With an effective Google Ads campaign, website traffic surged which drove both online and in-store sales from new customers. Everything was measurable which enabled us to increase advertising spend with confidence.
Increase in
Website Traffic
ROAS (Return on Ad Spend) month on month
Cost Per
Conversion
In the call, we'll learn about your business and explore how we can help
Book your free consultation“Brandstormer have been instrumental in generating sales and leads for our online store, as well as driving new customers through the door year on year”