Expertise

• Facebook / Instagram Campaigns
• Lead Sales Generation

United Ag turned to Brandstormer to create Facebook and Instagram Ads to reverse a drop in sales and leads.

Results

For its flagship product, in the first 4 weeks of the campaign, sales results = $18,473 against an ad spend of $863 representing a gross profit margin (GPM) of over 10:1.

Across the board, we saw a significant increase in sales for all products. We also saw a surge in qualified leads with forecast projections pointing to a significant and sustained sales uplift.

How we achieved these results

We set about understanding the main problems that the product solved. We also conducted market research to identify obstacles that stopped potential customers from buying the product.

Creative Ads that engaged and educated

We then set about creating ads that engaged the viewer through high-contrast, bright colours. To add intrigue, we utilised the power of AI to create artwork with a point-of-difference. With a structured layout and clean visuals we were able tell a compelling story in an instant for maximum impact.

Our video ads follwed the below formula:


1. Hook them in the first 2 secs - “what’s going on here?

2. ”Educate the viewer fast - “ok I get it”

3. Provide a real solution to a real problem - “I could do with one of those”

4. Product is the 'Hero' (strong and reliable)

5. Show the ads to the right audience

“With Brandstormer's help we have 3x our sales within 6 weeks of their marketing campaigns going live. A pleasure to work with. Transparent with information and honest throughout every step of the process.”

Tim McFarlane - United Ag

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