Research is all about discovering what potential customers actually care about relating to your service offering.
Existing ‘ideal’ customers are a rich source of information. If you can find out what they truly value within your service offering you are well on your way to developing powerful brand messaging. To do this effectively requires carefully constructed questions to draw out information. The responses will often reveal surprising insights that will help you create authentic, relevant messaging that speaks the language of your ideal prospects.
Deep understanding of the industry is a critical element of any brand strategy. With access to powerful insights relating to industry, businesses can make decisions backed by proof.
Truly differentiating your service offering from your competitors requires a clear understanding of their operations. What services do they offer? Who are their ideal customers? How do they position themselves? The more information you can discover, the better equipped you are to identifying gaps in the market and develop a distinct message that truly differentiates your service offering.
Stakeholder engagement to determine goals and aspirations, services and features, current brand positioning, target audiences, current challenges and new business opportunities
Internal staff and Leadership Team consultation
Customer surveys and questionnaires to identify key themes and insights
Industry research and reporting to determine market trends, market gaps, opportunities and risks
Competitor research and reporting to identify market positioning, brand assets, online presence, brand strategy and messaging
“We have partnered with Brandstormer from the day we opened our doors. When lockdowns hit early 2020, we needed to move fast to setup an online store. They presented us with a range of options and recommendations backed by proof. Nothing was left to chance. With the confidence to make informed decisions, we now have a new website with simple effective messaging and an online store that continues to find us new customers every day”
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